A MAGICAL EVENING

Picture this: An event taking place in one of the most daring buildings of modern architecture, The Valley, in the heart of Amsterdam. Open, rough but beautiful structures of glass and concrete meet water and nature here. A seductive, almost dreamy world opens up for our guests who arrived on the red carpet and were guided deeper into the midst of floral sculptures and gold mirror elements.

This is how we welcomed 270 VIP guests to showcase Cartier’s luxurious Flora & Fauna collection at The Valley, a unique and unexpected location in Amsterdam that opened its doors exclusively for our event. The collection of highly exceptional jewelry pieces traveled throughout Europe and this exclusive event celebrated the arrival of the pieces in the Netherlands for VIP clients, key opinion leaders and editors-in-chiefs.

The event turned out quite magical: Performances were given by harpist Lavinia Meijer, French artist Claire Laffut and Urvin Monté behind the decks. Cartier grooms on the red carpet, a flying dinner served by live-fire restaurant Nela, an official press photo moment and a stunning backdrop for the 360 degree camera for shareable moments left no desires unfulfilled.

A crew of 70 people from the infamous Wunderkammer, The Set Company, Eventions, Kleurvisie to caterer Citrus & Spice were working behind the scenes and under our lead to make the magic happen and to keep everyone’s spirits up.

Our Netherlands entity was responsible for the overarching creative concept, set & floral design, programming and the overall production, while overseeing all details and combining them into an outstanding and amazing decorated event.