Brand Experience – Conversations with Nature


To celebrate their new Carte Blanche theme “Conversations with Nature”, the Moët Hennessy team entrusted us with curating an exclusive Ruinart dinner event in the beautiful surroundings of hills and forests. Besides they commissioned us with the installation of window displays and a pop-up interior as part of the campaign.

During TEFAF Maastricht, widely regarded as the world’s premier fair for fine art, antiques, and design, more than 40 VIP guests of the fair were invited to Chateau Neercanne, a magical location near Maastricht. To bring “Conversations with Nature” to life, we created an exclusive sensory journey that provided a space to reconnect with a more natural and conscious way of living. We transported them to a spectacular natural world, exploring the chateau’s unique marl caves for a champagne tasting and concluding with a dinner in a greenhouse overflowing with greenery. Floral sculptures guided the senses throughout the journey, fostering moments of dialogue and deeper connection with nature.

To enhance the theme, we decided to place a glass greenhouse in the hotel’s beautiful garden. Following the strict guidelines of Maison Ruinart, we designed the entire interior of the greenhouse, including table linen, plates, cutlery, cloches and hand-written name cards. For the floral arrangements above and on the tables, in the cave and even in the restrooms, we again collaborated with our trusted partner, The Wunderkammer.

With the aim to immerse the conscious young epicureans in the Maison Ruinart universe and bring the Ruinart brand to life beyond Reims, Raymond Remmen, chef at the hotel’s Auberge, prepared a 4-course menu using local seasonal products and home-grown vegetables.

The holistic campaign extended to the point of sale with the installation of new branded window displays in the city center of Maastricht and the update of the interior of the Moët Pop Up in the Maastricht Bijenkorf.

LIGANOVA Netherlands was responsible for the fine-tuning of the client’s window concept, the technical development as well as the management of the production and installation. We also took care of the planning, design and organization of the dinner event.

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