Every year, Nespresso invites us to bring its festive spirit to life through a captivating holiday campaign. This year, the ‘Unforgettable Holidays’ campaign – inspired by the legendary Belmond trains – is a true masterpiece that seamlessly blends luxury, creativity, and sustainability.

The campaign unfolds as a stunning scene: a legendary train gliding past festive windows, surrounded by elegant Nespresso products and gift boxes. Luxurious tiered stands and carefully packed luggage hint at voyages to come, inviting us to embark on a journey of discovery. But the magic doesn’t stop at the surface.

Look closer, and the details reveal an even more special story. The maps and train tracks subtly integrated onto Nespresso products and packaging seamlessly blend with the campaign’s visuals, evoking the iconic destinations of the Orient Express.

LIGANOVA was responsible for the creative implementation, production and global roll-out of this year’s festive campaign, including the development of the sustainability concept and CO2 calculation. Our in-house production and logistics company, LIGAPRODUCTION, ensured flawless execution from initial prototypes to final installation. The campaign is based on a concept by FutureBrand.