Premiere at Metaverse Fashion Week

Premiere at Metaverse Fashion Week (MVFW) 2023: Artificial Rome produced the luxury event ‘Legacy of Tomorrow’ on its Metaverse platform Soil – in unprecedented visual precision and quality.

Art-driven immersive experiences studio Artificial Rome, which recently became part of LIGANOVA GROUP, is helping premium digital luxury brands altr and The Fabricant, among others, to present their collections as a premium experience. Metaverse fashion pioneer and founder of The Immersive KIND Kadine James was responsible for curating the luxury fashion show.

The ‘Legacy of Tomorrow’ event, developed in Unreal 5.1, spans a narrative arc with a moving image intro and credits, and longer passages in between for guests to explore the models, patterns and cuts in stunning resolution. Another high-profile partner on board: German Wahnsinn, a multi-award-winning audio agency specializing in immersive AR and VR experiences, contributed the audio experience to match the fascinating environment.

For the first time, Artificial Rome’s Soil platform allows guests to explore outfits in a virtual, photorealistic environment. The focus is on timeless luxury and high-resolution imagery. In addition, designers also have the opportunity to present their pieces in extreme detail beyond the catwalk. In doing so, they can interact directly with the audience via text and voice chat: Soil is fully customizable and was developed with brand design and a premium user experience in mind.