POS Campaign – NMD

The future of feetShoes for a modern lifestyle

In collaboration with the artist Daniel Palacios, we developed and implemented a cymatic installation for the Adidas NMD FW 16 campaign. The NMD collection, which draws inspiration from the past while pushing on the boundaries of the future, sought to translate the classic Adidas look into a modern style with a cutting-edge feel.

To communicate this, the Adidas Originals flagship store in Berlin was home to a piece of art featuring two motors oscillating a string at irregular intervals, thus toying with the hearing and perception of the viewer. This physical moving installation served as a visual interpretation of the city’s vibrant life.

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