LIGHTER THAN HUMANLY POSSIBLE

For three days, we turned Kraftwerk Berlin into a transcendent space where raw industrial energy collided with innovation, design, and culture. At its core: On’s LightSpray™ is more than On’s lightest upper yet – not only the lightest shoe technology yet, but also a metaphor for constant motion and limitless exploration of body, city, and mind.

We brought together a circle of partners whose authentic voices made the vision tangible: Boris Acket with his floating installation ‘Architecting Lightness’, Atonal with Lee Gamble’s spatial soundscape that made the room itself breathe, TOURIST turning On’s materials into creative objects, HAGIUS redefining holistic performance, and cultural contributions from 032c and The Thing Magazine – all within the iconic walls of Kraftwerk Berlin.

90 selected guests – from influencers to athletes – experienced On’s world in an exclusive preview, one day before the public event. Dining beneath Boris Acket’s floating installation, guests were in for a unique, immersive evening where creativity, design, and motion converged.

Together with On, we shaped ‘Beyond Gravity’ – an experience that challenged not only physical boundaries but also mindsets, transforming Kraftwerk into a living expression of performance, culture, and innovation.