Brand Experience – Bucherer Gallery Zurich

LIGANOVA | Bucherer | Bucherer Gallery Zurich


Designed to present the ever-changing Bucherer Blue Capsule Collection, our experience concept for our client Bucherer was inspired by a gallery that shows ever-changing exhibitions and provides creative impulses to experience the showcased products.

We’ve implemented a concept that makes use of light, restrained materials to highlight the products. It uses flexible elements that allow a constantly new interpretation and presentation of the Capsule Collection. A pleasant visiting atmosphere is created by the fact that space, products, and experience elements are in harmony. Furthermore, experience dimensions provide different touchpoints and involve the visitors in the holistic concept during their customer journey.⁠⁠

Inspired by the spirit of a concept store, the Bucherer Gallery in Zurich is breaking new ground as a place of inspiration for watch enthusiasts. In addition to a curated design collection, changing exhibitions and regular events, Bucherer Gallery is the meeting place for collectors and connoisseurs – and those who want to become one.

LIGANOVA was responsible for the development of this multisensory and multidimensional concept, the thorough selection of materials and the implementation planning.

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