"Eye-opening" retail experience

Rodenstock’s experience wall for premium optician partner, Optiker Zwicker, came to life as we successfully executed this riveting and demanding project in Zurich. Design and technical efforts culminated in an interactive 6-meter-wide Experience Wall that features three touchscreens, each integrated with a “Lift and Learn” system, not only assisting the optician but also offering an enhanced customer experience. By lifting one of the many Rodenstock lenses, tailored content springs to life on the screens, allowing customers to interactively delve into the lens’ advantages.

This dynamic presentation showcases real-life perspectives and, further, provides customers with a deeper understanding of the benefits of Rodenstock lenses.

LIGANOVA was in charge of the Experience Wall’s design, concept, content generation, and execution.