Karl Lagerfeld
POS Campaign – Special Window & Instore Installation
Inspiring a generationAn Olympian avant-garde collection
To commemorate the launch of a new line and the opening of the London Olympics, we designed, manufactured and implemented two special windows and an in-store pop-up space of more than 200 square meters for Karl Lagerfeld in the London department store Selfridges.
Special robot-like mannequins clad in futuristic items from the line were developed for the installation which, in keeping with the spirit of the games, moved in slow-motion sports sequences.
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