Tommy Hilfiger

POS Activation – VIP Shopping Nights

A special night for VIP customers

Fashion brand Tommy Hilfiger invited selected guests to enter the world of Tommy Hilfiger with exclusive activations, in Munich, Nuremberg, Cologne and Dusseldorf as well as in two cities in Poland. The shopping nights were a fusion of art, fashion and culinary delights. As part of the activation, local street artists personalized iconic Tommy Hilfiger tote bags, giving them an urban flair.

Customers enjoyed American-inspired finger foods while exploring the latest collections. The event was rounded off with local DJs spinning groovy beats to create the perfect shopping atmosphere.

LIGANOVA was responsible for the planning and execution of these exclusive events.

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