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Brand Experience – Mercedes-Benz Business Lounge

Temporary Hospitality Solution

How to host VIP guests during matches in a soccer arena when it is still under construction? This was our challenge when VfB Stuttgart approached us – a temporary solution for hosting guests was needed. We loved realizing this client’s commission to build the Mercedes-Benz Business Lounge next to the Arena in Stuttgart.

The lounge will be in use for roughly 1,5 years in which the tent will host ​VIP ​guests at each match​.​

LIGANOVA is responsible for the concept, design, production and installation of the VIP tent interior room.

Interested? Get in touch with us for your next Experience Space!

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