Brand Experience – DRIVE. Volkswagen Group Forum

The future of performanceA look at the fascinating world of sports cars

A special exhibition entitled “Fascination Sports Cars – The Future of Performance,” took place in Berlin at the DRIVE. Volkswagen Group Forum. The three-month-long exposition featured cars from the collection of the Porsche Museum in Stuttgart, which were selected to showcase the history of innovation and the future vision of Porsche AG.

Visitors were given a “performance card,” which they carried with them throughout the seven interactive exhibits. The card allowed them to access, view and interact with the “inspiration table” at each display, learn more about Porsche’s vision for “The Future of Performance” and even configure their own dream vehicles.

LIGANOVA was responsible for the design and implementation of the content, structure, and functionality of the seven interactive special installations.

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