Mercedes-Benz
Brand Experience – Formula 1
Mercedes-Benz
Brand Experience – Formula 1
125 years of motorsport in style
Their Experience World at the iconic Hockenheimring featured a container installation with classic Mercedes motorsports cars from 1894 to the present day. There was also an exclusive Mercedes-AMG Motorsport Summer Night e-kart race and event attended by team principal Toto Wolff and current and former drivers Valterri Bottas, David Coulthard, Esteban Ocon, Bernd Mayländer, and more.
Plus, on the fifth floor of the Baden Württemberg Center, the Mercedes-AMG VIP Paddock Club provided sweeping 360 views of the racetrack and paddock and an immersive brand experience for all guests.
LIGANOVA was responsible for the conception, planning, and implementation of the entire project, as well as management of all suppliers – ensuring Mercedes-Benz’s anniversary of motorsport was truly a moment to remember.
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