Brand Experience – Formula E

Formula E — It’s more than just a racing series, it’s a battle for the future

For the fifth consecutive year, Formula E takes place again in a total of ten cities in 2019, promoting alternative drivetrains at the same level of excitement about the competition as the classic among car racing. Mercedes-Benz created an adrenaline-charged, revealing experience in four European cities:

How does the future of mobility look like?

In the ‘EQ House’ visitors were given the opportunity to take a peek into the future of mobility – via interactive installations that give insights into trends and tendencies for vehicles and urban driving, as well as the Future Talks where experts discuss mobility-related topics. Depending on the city, the speaker and artist line-up alternated, so the content was aligned with the corresponding market.

We formed part of this unique event series in Rome, Paris, Berlin and Bern, and was in charge of EQ House’s entire project management as well as the speaker curation.

The concept and design of the EQ House with all exhibits and activations were conceptualized by our partner Atelier Markgraph.

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