Brand Experience – me Convention

In the role of lead agency, since 2017 LIGANOVA developed Mercedes-Benz’s me Convention in collaboration with the world-leading digital conference South by Southwest (SXSW) as a new way of presenting the brand, and also staged the three me Convention events. After a vibrant debut at the Festhalle Frankfurt set within the IAA 2017, the me Convention headed north to Stockholm in 2018 and came back to Frankfurt in 2019 to offer over 2,200 participants from across the globe an inspiring mix of dialog, interaction, networking and entertainment.

A concept dealing with the challenges of the future calls for its own unique look & feel. At all three event locations, a human-focused architecture combined with a comfortable, contemporary interior created an urbane and approachable atmosphere to meet new people and start a conversation about the future. In between talks and sessions, the participants were able to get work done at the coworking space or mingle at the swing lounge with its indoor jungle feeling. At the me Base with its curated interactive installations and exhibitions, they also had the chance to try out the latest technologies and play around. For a special festival vibe, the me Convention outdoor zones included hammocks, lanterns, food trucks and even a pool area.

At night, the me Convention offered exclusive evening events and live concerts by world renowned DJs and artists such as Beth Ditto, Iggy Azalea, Die Beginner, Alan Walker, and many more.

For all three events, content experts from LIGANOVA curated over 400 international top speakers from various industries such as science, art, technology, music, and more. They were also responsible for the development of the overall concept of the topics and formats. The me Convention thus picked up on important issues that are already presenting us with new challenges today and provided a specific skillset to tackle the big questions of tomorrow.