Brand Experience – #smarturbansafari

Smart Urban Safari

Charging up for the new urban mobility

For the first time, #smarturbansafari came to life: During three days, the electric icon was put in focus to promote responsible and sustainable urban mobility. A central hotspot in Stuttgart served as the main stage of this diversified event: visitors could admire spray-painted smarts by local graffiti artists, have their picture taken in a specially set-up photobooth, and participate in a raffle with appealing prizes and even the chance of winning a smart for an entire year.

In collaboration with Future Fashion, an initiative for green textiles and conscious consumption, a clothes swap also took place, where participants could hand in their vintage items and claim new iconic pieces for their wardrobe. LIGANOVA was in charge of the concept, coordination, communication, and realization of this project.

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